Sunway Batik Merchandise System

This project explores the integration of traditional Batik aesthetics with contemporary student identity through a branded merchandise system for Sunway.

The concept traces a symbolic journey across Malaysia, linking geography, culture, and student life through a continuous visual narrative inspired by Batik patterns.

Through iterative sketching and vector development, I translated this narrative into a cohesive design system applied across coasters and tiffin packaging.

The final outcome is a culturally grounded merchandise collection that merges traditional motifs with modern institutional branding.